Article Marketing in Order to Search Engine Optimize Your New Mini-Site

Posted: July 19th, 2009 | Author: admin | Filed under: Article Marketing | Tags: , , , , | 31 Comments »

Many businesses choose a mini-site to market a niche product or service. If your business hopes to receive long term value from the small site, you need to focus nearly all of your search engine optimization (SEO) efforts on obtaining high value external links, because choosing a smaller site means giving up the inherent advantages of larger sites with a number of internal links pointing toward the most important pages.

There are a variety of ways of obtaining the links that you need, and you should use them all. However, I want to focus your attention on one of the most important of the link building methods. That, of course, is article marketing.

Article marketing offers several advantages for improving your SEO through external links. First, if well done, it allows you to obtain links from a variety of websites who publish your article, and many of the websites will be from unique IP addresses, something that is important to search engine algorithms. Second, article marketing allow you to exert control over the anchor text of those links, and the anchor text (sometimes called “linking” text) is a major way for a search engine to determine the topic of a particular web page. Third, article marketing is quite inexpensive and relatively easy when compared to some of the alternative methods of obtaining high quality links. The ease of the process is largely attributed to the development of specific software to facilitate article marketing.

I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual sites to which I have access. I am able to reach that level of productivity because of two important memberships that I maintain.

One of the membership sites offers a free article spinner, available to anyone. When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.

The other membership is to a service that also has a built-in article spinner. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).

Both approaches have their advantages, which is the reason that I maintain memberships in both. If I had to choose one, I would choose the second, but it’s a very close decision. However, I can belong to both for a monthly fee that is less than I pay for a decent dinner for two in my home town. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites.

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31 Comments on “Article Marketing in Order to Search Engine Optimize Your New Mini-Site”

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