Article Marketing Strategy

Posted: September 14th, 2009 | Author: admin | Filed under: Article Marketing | Tags: Article Marketing, article marketing strategy, article optimisation, article optimization, keyword density, quality content, relevant content, Search Engine Optimization | 375 Comments »

If you are a webmaster, then you probably heard about article marketing strategy. Although it’s not a subject as familiar as it should be, writing search engine optimized articles is not so difficult to learn. In fact, learning SEO techniques can be very easy, as long as you are aware that the visibility and recognition of your content truly matters on the Internet.

In order to achieve a quality market valuation, an article should accomplish several requirements. It must be informative, accurate, concise, and relevant and SEO optimized. Another feature that should be considered is the originality of the article. The search engines will not index articles with too similar content or identical content. The design and accessibility have also a major role for the usability of a website, associating visual images to the desired text message.

Maybe you have heard about the expressions “Content is king” and “Content is everything”, which are very popular among SEO experts and SEO software. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:

Keyword density; SEO fundamental technique consists in using keywords and special phrases. Search engines are programmed to find certain words that define various domains and categories on the Internet. Keywords, identified by means of keyword research, are words that synthesize the best the main idea of our website. Choosing the right keywords is an essential aspect of SEO. Choosing the correct keywords is not as easy as it seems. For example, if we have a new website, we can’t compete for certain keywords with other websites that have a page rank 4. All we can do is to focus on content.

Keywords density represents the number of keywords divided to a web page total number of words. If your article has 500 words and 10 keywords, then your article has a keyword density of 2%. An appropriate density of keywords is between 3%-5%. A too large number of keywords is worse then the total lack of keywords; on the other hand, a smaller number won’t have a significant impact on search engines.

Quality content; when it comes about implementing an article marketing strategy, we should focus on attracting dedicated visitors and potential subscribers. If the content is impressive, people will return again and again to find more information. Moreover, high quality content promotes effectively the products, no matter if we’re talking about services or goods.

A simply and clear language; reading an online article requires 25% more efforts and attention than reading a printed text. Complex phrases and words must be avoided, because the visitors must understand the message easily. Each paragraph should express one clear message and not a bunch of information. The first two paragraphs must contain the conclusion, emphasizing the main idea and additional details.

Relevant content- writing relevant articles for your website is vital. While the website is visited by a number of potential clients, many webmasters find difficult to make people stay longer on the website; in most cases, the content provided doesn’t help people to find additional information. An online article must be clear, readable, offering links to any other useful details. Visitors want to find well structured online content, easy to use, which contains enough information.

Only a few webmasters succeed to meet all the requirements of article writing and web design. A comprehensive article has become a major marketing tool, determining the usability, appearance and visibility of a website in search engines, having a major impact on the business promoted.

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375 Comments on “Article Marketing Strategy”

1 Article Marketing Is Catching On | Writing and Speaking blog said at 11:58 am on September 30th, 2009:
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2 Just What Is Article Marketing? | MyFreeBlogOnline said at 3:42 pm on September 30th, 2009:
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3 The Approach Of Article Marketing: Tips To Help Make It More Valuable | Writing and Speaking blog said at 12:36 pm on October 1st, 2009:
[...] to inform the customer about the products they are looking at. There are different things that an efficient article marketing strategy will [...]
4 Worth Of Article Marketing: Tips To Help Make It Effective | Byte Space Media said at 3:07 pm on October 1st, 2009:
[...] wonder where they can exactly post their articles once they begin with the efficient article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
5 Writing and Speaking Hub » Blog Archive » The Rise Of Article Marketing: Tips To Help Make It Effective said at 2:19 am on October 2nd, 2009:
[...] wonder where they can exactly post their articles in order to impliment a solid and effective article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
6 What’s The Value Of Article Marketing? | Writing Articles Article Marketing Book Marketing blog said at 4:03 am on October 2nd, 2009:
[...] is also reported that they will go with the product they know more about. This is one reason why an efficient article marketing strategy has done so [...]
7 How Do I Start Article Marketing? | Internet Marketing blog said at 7:08 am on October 2nd, 2009:
[...] is also reported that they will go with the product they know more about. This is one reason why an efficient article marketing strategy has done so [...]
8 How Do I Start Article Marketing? | Writing And Speaking - Big Content World said at 8:08 am on October 3rd, 2009:
[...] wonder where they can exactly post their articles once they begin with the efficient article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
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[...] wonder where they can exactly post their articles once they begin with the efficient article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
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[...] wonder where they can exactly post their articles in order to impliment a solid and effective article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
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15 Article Marketing Is Taking Over | social blog said at 1:24 am on October 7th, 2009:
[...] to inform the customer about the products they are looking at. There are different things that an efficient article marketing strategy will [...]
16 The Worth Of Article Marketing: Tips To Help Make It Effective | Banner Advertising Internet Marketing blog said at 9:21 am on October 7th, 2009:
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18 » How Do I Start Article Marketing? said at 4:53 am on October 10th, 2009:
[...] is also reported that they will go with the product they know more about. This is one reason why an efficient article marketing strategy has done so [...]
19 Article Marketing Is Expanding « Writing and Speaking said at 10:43 pm on October 12th, 2009:
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20 The Approach Of Article Marketing: Tips To Help Make It More Valuable | Empowered Financial Services said at 2:34 am on October 14th, 2009:
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21 What Is Article Marketing Strategy Going To Do For Your Business? « Internet & Business Online said at 8:09 pm on October 19th, 2009:
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29 Ebook Resell Rights said at 4:37 am on October 22nd, 2009:
Writing articles for article directories is great but I see so many people just use the same exact article for all the directories they use, which is just being lazy.

Article marketing newbies need to take the time to change up the article a little for each directory and to make the anchor text in their resource box different so the search engines don’t see the articles as spammy or duplicate.
30 admin said at 12:07 pm on October 22nd, 2009:
Superb point. I agree entirely.
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53 What Is Article Marketing? « Internet Business said at 10:57 am on October 31st, 2009:
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63 What Is This Thing Called Article Marketing? | Hudson Internet Marketing said at 11:11 am on November 17th, 2009:
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[...] method of obtaining external links is through article marketing. In this approach, you will write informative articles, which link back to relevant pages of your [...]
73 External Links And Their Advantages « Pedro Engberg said at 11:21 pm on November 28th, 2009:
[...] Article marketing is another common way to achieve a number of inbound, external links to your website or blog. In this approach, you will write informative articles, which link back to relevant pages of your own site. These articles can be distributed on various article directories or on niche specific websites addressing topics similar to your own. [...]
74 Learn About External Links | list articles blog said at 3:48 am on December 7th, 2009:
[...] Article marketing is another common way to achieve a number of inbound, external links to your website or blog. If you use this approach, write informative articles that contain links back to your site. You can publish these articles on websites that are related to yours, although not in direct competition. Alternatively, you might choose to publish your articles on high ranking article directories. [...]
75 The Necessity Of External Links | list articles said at 8:50 am on December 8th, 2009:
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[...] deep linking connects pages within a given site by hyperlinking key words. Readers interests are met at each peak in curiosity. This allows control by the reader to explore [...]
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[...] method of obtaining external links is through article marketing. If you use this approach, write informative articles that contain links back to your site. These [...]
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[...] Another method of obtaining external links is through article marketing. [...]
350 External Links And Their Benefits | Samuel Reninger Blog said at 2:19 am on July 5th, 2011:
[...] Article marketing is another common way to achieve a number of inbound, external links to your website or blog. [...]
351 So What Are External Links? | Welcome To nosilingerra.info said at 7:45 am on July 13th, 2011:
[...] Another method of obtaining external links is through article marketing. [...]
352 Twitter Prodigy » Blog Archive » How To Generate More Traffic With An External Linking Strategy said at 1:24 am on July 16th, 2011:
[...] to write and post an inquisitive introduction to their posted content. If such introduction used in article marketing strikes the readers enthusiasm, it is highly likely that the reader may follow your external link [...]
353 Why Compete With Article Marketing? | The Art Of The Job Search said at 4:47 am on July 25th, 2011:
[...] to inform the customer about the products they are looking at. There are different things that an efficient article marketing strategy will [...]
354 Earn Money - Article Marketing Is Taking Over said at 11:35 am on July 25th, 2011:
[...] to inform the customer about the products they are looking at. There are different things that an efficient article marketing strategy will [...]
355 Using An External Linking Strategy | Increase Website Traffic Now said at 3:31 pm on July 26th, 2011:
[...] to write and post an inquisitive introduction to their posted content. If such introduction used in article marketing strikes the readers enthusiasm, it is highly likely that the reader may follow your external link [...]
356 Using Backlinking said at 12:01 am on July 30th, 2011:
[...] to write and post an inquisitive introduction to their posted content. If such introduction used in article marketing strikes the readers enthusiasm, it is highly likely that the reader may follow your external link [...]
357 The Strategy Of Article Marketing Is Increasing In Popularity | FREE SEO PLUGIN said at 9:57 am on August 19th, 2011:
[...] things that a good article marketing strategy will do for a [...]
358 The Basics Of Building Deep Links For A Site - We Put the POWER in Site Promotion - Power Site Promotion said at 7:20 am on August 24th, 2011:
[...] deep linking connects pages within a given site by hyperlinking key words. Readers interests are met at each peak in curiosity. This allows control by the reader to explore [...]
359 Deep Linking For SEO And Traffic | Jejemon said at 4:12 pm on August 27th, 2011:
[...] linking: Keywords are hyperlinked to other relevant content in your site. This improves traffic within a site by [...]
360 The Fundamentals Of Building Deep Links For A Blog | localmobilmonopoly30k.com said at 10:20 am on September 2nd, 2011:
[...] linking: Keywords are hyperlinked to other relevant content [...]
361 The Importance Of Article Marketing – Tips To Help Make It More Worthwhile « Net Pro Marketer said at 12:22 pm on September 6th, 2011:
[...] to inform the customer about the products they are looking at. There are different things that an efficient article marketing strategy will [...]
362 Earn Money - How Do I Start Article Marketing? said at 12:26 pm on September 6th, 2011:
[...] to inform the customer about the products they are looking at. There are different things that a good article marketing strategy will do for a [...]
363 How To Generate More Traffic With An External Linking Strategy | affiliatemarketbr.com said at 2:49 pm on September 7th, 2011:
[...] They drive needed traffic to one’s website. One method which is often used is through article marketing. Once the article captures the interest of the reader, chances are very high such reader may click [...]
364 How To Generate More Traffic With Backlinks | ApplicationCards said at 4:11 pm on September 7th, 2011:
[...] They drive needed traffic to one’s website. One method which is often used is through article marketing. Once the article captures the interest of the reader, chances are very high such reader may click [...]
365 Anonymous said at 1:57 pm on September 18th, 2011:
[...] wonder where they can exactly post their articles in order to impliment a solid and effective article marketing strategy. The way this works is you can place it on a blog. You can also place this on a website. Others [...]
366 The Strategy Of Article Marketing Is Catching On | marketing said at 7:11 pm on September 21st, 2011:
[...] reported that they will go with the product they know more about. This is one reason why a good article marketing strategy has been so effective for so [...]
367 The Rise Of Article Marketing – Tips To Help Make It More Effective | Earn Money said at 11:52 am on September 27th, 2011:
[...] is also reported that they will go with the product they know more about. This is one reason why an efficient article marketing strategy has done so [...]
368 The Benefits Of Deep Linking A Blog | Website Traffic Builder Reviews said at 3:00 pm on September 27th, 2011:
[...] deep linking connects pages within a given site by hyperlinking key words. Readers interests are met at each peak in curiosity. This allows control by the reader to explore [...]
369 Value Of Article Marketing – Tips To Help Make It More Worthwhile | How To Build Free Website said at 12:53 am on October 4th, 2011:
[...] to inform the customer about the products they are looking at. There are different things that a good article marketing strategy will do for a [...]
370 Using A Backlinking Strategy To Promote Your Website « First Learn How To said at 2:03 am on October 7th, 2011:
[...] to write and post an inquisitive introduction to their posted content. If such introduction used in article marketing strikes the readers enthusiasm, it is highly likely that the reader may follow your external link [...]
371 The Strategy Of Article Marketing – Tips To Help Make It More Effective | Road to Financial Freedom said at 1:01 am on October 8th, 2011:
[...] about. This is one reason why a good article marketing strategy has been so effective for so [...]
372 The Benefits Of Building Deep Links For A Site | Earn Money said at 12:52 am on October 16th, 2011:
[...] linking: Keywords are hyperlinked to other relevant content in your site. This improves traffic within a site by [...]
373 How To Use Backlinks | RemoteAffiliate said at 12:59 am on October 19th, 2011:
[...] They drive needed traffic to one’s website. One method which is often used is through article marketing. Once the article captures the interest of the reader, chances are very high such reader may click [...]
374 The Importance Of Article Marketing – Tips To Help Make It More Effective | Stone Cold Digital said at 3:21 am on October 26th, 2011:
[...] is also reported that they will go with the product they know more about. This is one reason why an efficient article marketing strategy has done so well. The first thing in article marketing is to let your customers know what the [...]
375 The Reasons For Deep Linking A Site said at 11:39 pm on November 27th, 2011:
[...] linking: Keywords are hyperlinked to other relevant content in your site. This improves traffic within a site by [...]

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