Distributing Articles Directly to Websites

The traditional method of article syndication is to submit the informative content to article directories with links to your own site in the author’s box or resource box that the directories allow you to include. I certainly endorse that option. However, there is another method of article marketing that you should employ as well.

If you submit articles directly to websites in your niche, you will find certain additional benefits beyond those that come from limiting yourself to article directories. For example, you will be able to control which websites are publishing that content. You can select websites that recieve targeted traffic from which you might profit. You can make sure that you have longer lasting search engine optimization (SEO) benefits by providing each website with unique content. You can make sure that it is unique by writing a fresh article for each or by thoroughly spinning articles to get more benefit from the same article topic and basic treatment. Still another advantage is that you can place the links to your website within the context of the article. That placement has definite SEO advantages.

There are two ways of actually executing this method of content distribution. One is to contact individual websites, hope that the webmasters will actually read your email (or answer your phone call, if you are lucky enough to locate a phone number) and persuade the decision makers that it is to their advantage to accept the free content that you are offering. You will find that your efforts are occasionally successful, especially if your articles are well written. Unfortunately, many of your attempts at contact will fail or be met by a negative response.

Another way in which you can directly distribute to individual sites is through an automated distribution system that distributes spun versions of your articles directly to niche specific sites who have expressed a positive interest in receiving free content. Such is the foundation of a relatively new service called My Article Network, which I have reviewed elsewhere.

In this unique cooperative, webmasters can enroll their sites without any charge. This assures that the network will always have a growing number of willing and ready websites available in almost any niche with which you would probably want to be associated. (There are no pornographic sites or sites that promote illegal activity.)

Whichever method of direct-to-site distribution you choose, I recommend that all article marketers take advantage of the benefits of expanding your syndication plan beyond only the top tier article directories. I know from experience that the benefits far outweigh the costs of the additional required effort.