Science of Email Marketing Webinar Trailer

This is a trailer for the upcoming Science of Email Marketing webinar by Dan Zarrella.

Learn What It Takes to Create a Successful Newsletter

Publishing a successful newsletter is about more than the simple creation of good content. There is more involved in the process than just that. As someone who is building and publishing a newsletter you need to be able to give your targeted audience the absolute best information in the best manner possible. The exact minute that you fail at doing this, you will fail at getting the response you desire most.

So how do you really make your newsletter stand out from the crowd? How do you make sure to give your readers something they’ll want to talk about? In the following paragraphs we are going to talk about the best way to create, write and then edit your newsletter so that it packs the strongest punch possible.

Don’t trust your newsletter to anyone other than the best writers. Just make sure you give credit where credit is due. More importantly, your target audience will see you as a fair person to deal with. Doing this will also allow you to bring in writers who deliver high quality content. You’re drawing your readers in and encouraging them to get involved in what’s going on with your newsletter by doing this too. This also makes your overall strategy more effective and engaging in its own way. In your effort to have a more successful newsletter, this is the most effective route you can take.

Remember that not everyone reads newsletters in their entirety. You need to have a strong lead if you really want to not only hook them but also real them in. If you’re curious about what makes a headline strong and bold, look no further than your local newspaper. The biggest stories are also always on the front page of your paper too. They understand that you have to convince readers they need to know what you have to tell them. This simple thing can make a huge different for your newsletter. Make sure you put your lead story where it can really shine. You have to make it stand out in order for it to get the accolades and attention it deserves. This one, simple step can make a world of difference to your newsletter and its readership.

It’s important to know where the newsletter is headed when you are the editor of your newsletter. If you are working with more than one writer you need to be clear about your objectives. Don’t let go of your strong grasp of what you want to achieve from your newsletter. Build the strongest relationship possible with your writers and make sure you communicate clearly. Be as helpful to your writers as you possibly can. Talk to them about the issues that they are having, if any. Answer their questions, be supportive–you are the captain of a ship who never abandons his mates. It’s true that every little thing you do to add value to your newsletter is important. It matters. It’s not important what your goals are. You need to have a clear plan for the future. When you get lost; it will cost you subscribers. Take the time to do the work it takes to give your readers value that is constant and consistent. It’s vital that you meet their expectations. Go ahead and apply the above tips and see the results for yourself.

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Cold & Flu Remedies and Email Marketing with NetAtlantic

netatlantic.com I’m a firm believer in email marketing and will be hosting a free webinar on April 22 with Tom Bishop of NetAtlantic. I’m also sick today, but fighting the good fight with gatorade, water, juice, airborne, theraflu, kleenex, saltines and soup.