Ken McGaffin, WordTracker, SES London 2008 Keyword Research

Ken McGaffin of Wordtracker searchenginestrategies.com McGaffin investigates with Greg Jarboe of SEO-PR what he sees as the most interesting and dominant trend currently taking place in the Keyword Research space, namely the movement of SEO and Keyword Research skills to in-house professionals, as marked by increases in corporate training sessions and the growth of budgets to accommodate a shift to more web-based marketing — especially, in Wordtracker’s case, standard SEO and SEM techniques. Journalists, too, are showing a rapid increase in interest in keyword research, given the necessity of spreading the reach and searchability of their content.