Article Marketing in Order to Search Engine Optimize Your New Mini-Site

Many businesses choose a mini-site to market a niche product or service. If your business hopes to receive long term value from the small site, you need to focus nearly all of your search engine optimization (SEO) efforts on obtaining high value external links, because choosing a smaller site means giving up the inherent advantages of larger sites with a number of internal links pointing toward the most important pages.

There are a variety of ways of obtaining the links that you need, and you should use them all. However, I want to focus your attention on one of the most important of the link building methods. That, of course, is article marketing.

Article marketing offers several advantages for improving your SEO through external links. First, if well done, it allows you to obtain links from a variety of websites who publish your article, and many of the websites will be from unique IP addresses, something that is important to search engine algorithms. Second, article marketing allow you to exert control over the anchor text of those links, and the anchor text (sometimes called “linking” text) is a major way for a search engine to determine the topic of a particular web page. Third, article marketing is quite inexpensive and relatively easy when compared to some of the alternative methods of obtaining high quality links. The ease of the process is largely attributed to the development of specific software to facilitate article marketing.

I average about fifteen articles per week, but I spin those articles so that I actually end up with the equivalent of hundreds of unique articles that I distribute to several article directories (for further distribution) or syndicate directly to individual sites to which I have access. I am able to reach that level of productivity because of two important memberships that I maintain.

One of the membership sites offers a free article spinner, available to anyone. When you first register to use the high quality spinner, you will also receive a free trial membership to an amazing directory submission service that will distribute a unique version of each of your articles to literally hundreds of article directories.

The other membership is to a service that also has a built-in article spinner. This system, though, distributes the uniquely spun article versions directly to niche specific websites (including blogs).

Both approaches have their advantages, which is the reason that I maintain memberships in both. If I had to choose one, I would choose the second, but it’s a very close decision. However, I can belong to both for a monthly fee that is less than I pay for a decent dinner for two in my home town. Consequently, a combination of the two is what I would recommend for use in the SEO efforts for your mini-sites.

What You Should Know to Become an Article Marketing Writer

No matter what your job, you can identify a set of skills and a set of knowledge that are prerequisites for performing the job well. This is as true of writing for the purpose of article marketing as it is for a neurosurgeon.

I’ll leave the particular skill sets necessary for someone who offers professional article writing for marketing purposes for another time. In this short piece, I want to describe in general terms what such a writer needs to know.

At the heart of the purpose of article marketing is search engine optimization (SEO). I’m sure you recognize that SEO is a very complex notion, and it changes frequently as the search engines are continually refining their algorithms to try to deliver ever improving results for users. However, if we are only considering the task of the writer, we can narrow the list of specific aspects of search engine optimization to just a few.

Keyword Use: Nobody can tell you a true magic number of times a keyword should be used in an article. If someone tells you that you must include a keyword four to six percent of the time, that person is simply wrong. (Of course, if that person is your client, it may be advisable to pretend that she or he is correct.) But here are a few generalizations about keyword use that work: 1) It is helpful for the keyword, or at least part of a long tail key phrase, to be included in the article title. 2) It is best if the keyword appears in the first paragraph of the article. The second paragraph is the deepest into the article you should go before the keyword or key phrase should make its first appearance in the article’s body. 3) You should avoid using any keyword more that ten percent of the time in the article. 4) You should not ever try to use an article to search engine optimize for more than three variations of a keyword.

Duplication of Content: If you are contracted to write multiple articles pertaining to the same keyword or small keyword list, you must make sure that the articles are sufficiently unique that the search engines will recognize them as different content. When a search engine considers two articles to be the same, it will only index one of the articles. It may take a while for the search robot to recognize the similarity, especially if the duplication appears on different sites, but eventually one of more of the major search engines will consider one of the articles as redundant information and only list the other in any results. There is a free tool that can be used to check the level of uniqueness among up to four articles at a time. You can find and use it at dupecop.com. They also sell a version of the same software that can check up to twenty five articles at a time, as long as they are in .txt format.

In addition to that limited understanding of SEO, a good article marketing writer should also be familiar with a concept called article spinning. Content spinning is simply providing alternatives for segments of the article. The segments might be individual words, phrases, sentences or even complete paragraphs. After the multiple variations are written and coded correctly, they are then fed into article marketing software that randomly selects from the various alternatives. The software is called a spinner.

My Article Network Review – 3 Quick Tips For Success

I have been using My Article Network for a little over a month now, and I have to say I am quite surprised with the results. My initial thoughts were a little sceptical – I actually got burnt by a similar article submission service about 6 months ago – and my sites have never recovered. So I did some pretty thorough testing on some new sites and worked out how you can get the most benefit from it. This review is going to address some questions that have already been raised – and give you some clear answers.

What Makes It Tick?

But quickly I want to explain how the system actually works, and what sets it apart from competition such as linkvarna (at $147 per month – ouch!) and submityourarticle. The my article network is basically a network of well over 10,000 quality blogs based on a massive amount of different categories. Next I really want to focus on the point of quality. They dont accept every blog onto the network – they are screened for quality and favour older blogs with higher levels of PR. You yourself once joining can actually sign up your own blogs and get the articles posted automatically – a fantastic way to drip feed original content over time which Google will love.

On the other side, and more popular, you can submit an unlimited amount of articles into the system, create multiple versions of the one article, then release them gradually over time to an amount of blogs of your choosing. The end result is a gradual distribution of your articles, ongoing natural link building, which results in an unfair increase in your search engine rankings.

Click HERE To Discover What My Article Network Can Do For You

Tip 1 – Post Only Fresh Articles

Now if you are anything like me the initial temptation is going to be to draw out your most successful articles you have already published and put them into the my article network. My advice is to re-write them so they start out being as original as possible. The main purpose of the network is the creation and re-invention of original content which can be posted time and time again for more indexing and Google ranking.

Tip 2 – Spin Article Titles, Body Text & Anchor Links

The spin/rewrite feature of the network is so easy to use and unlike anything I have come across. The makers of my article network have made it simple to create multiple versions of the 1 main article. You can choose to do this semi-automated or by using the manual spinning codes. This feature alone is what leaves the competition in the dust – and in hindsight is the reason my sites were penalized when I used that previous service.

As an absolute minimum I recommend you re-write the article title the full 10 times and re-write the body at least 150%. To achieve this you would need to give 2 extra versions of each sentence. If you are an experienced article writer this wont take you longer than 30 mins per article. Believe me when I tell you it will be the most worthwhile 30mins you can invest in article creation.

Tip 3 – Control Where Your Articles Get Published!

I think that the creators should have put in an automatic limit to the number of sites to publish to dependent on the number of versions you have created. Sure you articles are only going to be submitted to relevant blogs, but the amount you distribute needs to be in ratio with the versions you created. For the absolute minimum re-writes I recommended in Tip 2 I suggest you limit distribution to know more than 15 – 20 sites. This will keep you free from any potential Google slap.

And My Results?

I have noticed my test sites grab top 20 Google placements for competitive terms I targeted in my articles. For less competitive terms I am on page 1 – and forsee at this rate to grab some of the top positions within another month.

My Conclusion?

My Article Network is going to revolutionise article submission, and is probably over time going to make the larger article directories such as ezinearticles.com and goarticles.com less relevant. This is web 2.0 at its most devastating and is the next generation of internet content. I suggest you get on board while it is still new and the price is still low – the more people who join the more likely the price will increase.